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Karen Davies

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How to create digital products

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“Every problem is a gift – without problems we would not grow.”

– Anthony Robbins

If you’re like me, always on the lookout for ways to make our digital products practically sell themselves, then you’ve come to the right place.

Today, I’m going to share with you some tips on creating amazing offers that will resonate with your audience and generate sales.

First things first, before we even think about creating a digital product, we need to understand who we’re creating it for.

That’s right, knowing our audience inside out is crucial. We need to know their likes, their pain points, and where they are in their journey. Understanding our audience is key to creating digital products that meet their needs and desires.

As I always say, we’re in the business of problem-solving and so our job is to provide solutions to our audience’s challenges. So, before creating a digital product, we need to identify the profitable ideas that are going to sell. And to do that, we need to fully understand our niche and the specific needs of our ideal clients. This involves carrying out market research, identifying market trends, studying competitors, and even directly engaging with our potential customers through surveys or interviews.

Once the groundwork has been laid, and we have a clear understanding of our audience and their needs, it’s time to brainstorm and validate our product ideas. This might involve beta testing our offers with our audience, gathering feedback, and ensuring that what we’re creating is truly meeting a need in the market.

Now, when it comes to creating the actual product, it’s critical to ensure that it’s professional, effective, and desirable. Whether it’s an ebook, an online course, or a set of templates, the design and quality of the product are what will set it apart in a crowded digital market.

And speaking of design, I highly recommend tools like Canva for creating your digital products – it’s user-friendly, offers a variety of templates, and allows you to customise and brand your product effectively.

After we’ve put our blood, sweat, and tears into creating our digital offers, it’s time to think about selling them. And here’s where the magic of effective messaging comes into play.

Crafting compelling messaging that resonates with our audience and drives desire for our product is absolutely crucial. It takes time and experimentation to find the right formula for selling our digital products, but consistent effort and the willingness too iterate is what ultimately leads to success.

I can’t emphasise enough the importance of being clear on what niche you’re serving, understanding your unique selling proposition, and continually refining your messaging and branding to effectively communicate the value of your digital offers to your audience.

While creating and selling digital products may not be a walk in the park, the pay-off is immeasurable. The ability to build something once and sell it on repeat, generating recurring revenue that brings freedom into your life, makes all the effort and time well worth it.

In the end, it’s about showing up, serving our audience, and creating high-quality products that truly make a difference in their lives. Once we get that right, the sales will follow. And remember, there’s no one-size-fits-all approach to selling digital products. It’s about finding what works for you and your unique business.

If you would like to find out more about how to create digital offers that fly off the shelves then listen to episode #77 of the digitally She Does It podcast – click here.

If you’re ready to take the next step in your digital creator journey, sign up for free at The Digital Creators Hub, where you’ll find a treasure trove of resources to help you get started online.

Enjoyed this article?

Why not listen here to my podcast episode: #4 How to monetise your expertise online