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Digitally She Does It Podcast

Podcast Host

Karen Davies

Personal Journey

I cannot teach anybody anything; I can only make them think.


In today’s digital age, online courses have become an essential aspect of businesses and personal growth. They offer individuals the freedom to learn at their own pace and access valuable knowledge from anywhere in the world. However, creating an effective online course requires careful planning and a systematic approach.

In this blog post, we will dive into the 4 stages of the course creation process, as discussed in episode #53 of the “Digitally She Does It” podcast. By following these stages, you can ensure that your online course delivers exceptional results and provides a transformational experience for your students.

Stage 1: Planning your course strategy

The planning stage serves as the foundation for your online course. Just like laying the groundwork before constructing a house, this stage outlines the essential pieces that will make your course valuable and impactful.

Start by thoroughly researching and validating your course idea to ensure its viability. Then, develop a comprehensive outline that maps out the journey you will take your students on. It is crucial to be crystal clear about the target audience, the course’s purpose, and the specific outcomes it will achieve. Additionally, identify the teaching strategies you will employ, such as videos, voiceovers, or interactive elements.

Stage 2: Creating engaging content

The creation stage is all about developing the actual content of your online course. Utilise the teaching strategies identified during the planning stage to present your material in an engaging and informative manner.

You have the flexibility to choose from various mediums like videos, audio, or slides, provided they align with your course goals and resonate with your target audience.

This stage requires diligent research, expert knowledge, and a focus on breaking down complex concepts into manageable pieces. By doing so, you can ensure that your students grasp the content effectively and can apply it in real-world scenarios.

Stage 3: Building your delivery system

In the building stage, it’s time to bring your course to life. Create content that aligns with the framework established during the planning stage. Break down complex topics into easily digestible sections, making it engaging for your students.

Thoroughly review and revise the content, ensuring there are no errors or inconsistencies. It’s always beneficial to have a fresh set of eyes review your material to ensure its flow and effectiveness.

Many people dread this stage due to the perceived complexity of the necessary tech tools. However, please rest assure that it’s not as daunting as it seems, and the required tech can be simpler than imagined.

Stage 4: Defining your launch strategy

After investing time and effort into crafting your course, it’s time to release it into the world. The launch stage marks the exciting moment when your course is made available to your eager audience.

However, launching is not the end of the process; it’s merely the beginning. Continuously seek feedback from your students to gauge their progress and satisfaction.

Consider making revisions and updates based on their input to enhance the overall experience. The beauty of online courses lies in their scalability, as they can be sold multiple times, generating consistent income for your business. 


By following these 4 stages of course creation process, you can build an online course that delivers exceptional results and provides a valuable experience for your students.

Remember, the planning stage sets the foundation, the creation stage develops high-quality content, the building stage breathes life into your course, and the launch stage is just the beginning.

Embrace the process, overcome your technological fears, and unlock the tremendous potential that online courses hold for your business success. Creating an online course is a transformative journey that requires dedication, strategic planning, and effective execution.

Click here to listen to the full episode #53 4 Stages of the Course Creation Process.